Content Amplification Process

Using organic (free) social media presents you with opportunities to be where engaged audiences who are passionate about your topic gather. Sometimes these audiences form into groups called online communities.

Organic social media has a lot of benefits and helps you drive organic traffic back to your owned assets, but remember that their rules and algorithms can change at any given time.

Paid Media

According to CMI’s 2021 B2B annual content marketing researchof content marketers don’t use paid media. This is because they do all their Zimbabwe B2B List content amplification using “organic” methods — their owned media assets, influencer outreach, and organic social media.

However, for the who do use paid methods, here is where they’re spending their money, 83% are paying for social media ads:

The top paid channels they use are LinkedIn ads  Facebook ads Twitter ads  and Instagram ads.

While paid social media consideration should certainly be given, remember that, like any other advertising, it is fleeting. According to Forbes, digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads.

That said, paid amplification should be part of an integrated B2B digital marketing strategy — yet it probably shouldn’t take up a huge portion of the overall marketing budget. Then again, it will depend on your campaign goals and purchasing process.

Narrowing Your Options

There are so many delivery channels for distributing your content that it’s crucial to be deliberate with your distribution strategy. Yes, you need separate strategies for content creation and distribution — and for organic distribution and paid channels.

Email List

If for example you’re working on your social

Media distribution strategy, pick one to three platforms on which to focus. Anything more, and you could be spreading your efforts too thin.

When identifying which delivery channels to focus on, consider your existing and desired audiences. What existing channels are they Mobile Numbers most active on? What does their customer’s journey look like?

Also, consider the types of content you want to promote along with your overall goals — are you aiming to build brand awareness or striving for lead generation?

For example, if you’ve decided you mostly want to create and promote videos, YouTube and Instagram Reels might be the two best places to focus your efforts. Again, make sure these are platforms on which your audience is active.

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