What it is and what are the advantages for companies
Influencer Marketing is a set of activities that involve the participation of a testimonial, a blogger, a digital creator or […]
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The evolution of the Marketing Mix in the digital era
The Marketing Mix is not just about “promotion” . It all starts much earlier: from defining your brand identity, the
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what it means and why a data-driven approach
Having a data-driven approach in business means tapping into the treasure trove of Big Data and using data effectively in
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Why companies should develop emotional intelligence
Daniel Goleman is a psychologist, but he is also one of the most famous authors on strategic management. His concept
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What it is how it works and areas of application
This is a technology that uses the screens of mobile devices, wearables, vehicle mirrors and interactive displays to add information
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what it is how to do it advantages and examples for companies
This approach enables business leaders to make informed strategic decisions . It is essential to carefully assess potential opportunities and
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what it is and why you should apply it in your company
The dynamic and continuous process of monitoring performance and adjusting actions to ensure desired business outcomes is called management control
