Can you lose your eligibility Nonprofits can lose eligibility if they don’t keep their account in good standing. In addition to meeting the minimum requirements listed above, you must also:

• Stay active and monitor the account for performance.
• Create an ad structure that meets the minimum requirements.
• Choose high-quality keywords and share performance data with Google.

Read the complete Ad Grants Policy Compliance Guide for a list of all requirements and details.

How do you apply for Google Ad Grants?

Before applying for a Google Ad Grant, you asia mobile number list must complete the application for the Google for Nonprofits program, which requires verification through TechSoup. You’ll also need to verify your Google account and provide specific information about your organization. Once this information is verified, a decision will be made and emailed to you.

After you’re accepted into Google for Nonprofits, you can apply for a Google Ad Grant. Since Google Ad Grants have specific and well-documented requirements for approval, preparing before you begin the application process is essential. Here are the steps you need to follow:

1. Set up Google Analytics for your organization – including conversion tracking.

2. Register as a nonprofit with TechSoup.

3. Enroll in Google for Nonprofits using the TechSoup verification.

4. Create the Ads account for your nonprofit, but don’t enter the first step of the journey the ordinary world and change payment information for the new account. To start, you’ll need at least two campaigns, each with two ad groups and two ads in each group (six total).

5. Register for Google Grants and complete the verification process.

6. Google will review the account to ensure it meets all the requirements.

How do you get started with your Google Ads Account?

It’s not easy to set up a successful Google Ads account, but since quality ads will boost your organization’s online presence, it’s worth the effort to do it right. Here’s how to get started:

1. Create Ad Group Campaigns – To maintain your Google Ad Grant eligibility, you need at least one campaign with two ad groups in your Ads account. But why stop at just the minimum? Most organizations have essential goals like growing their mailing list, increasing volunteers, and collecting donations. You may want to create an ad group for each of your organization’s primary goals to get the most out of your Google Ad Grant advertising budget.

2. Define Your Audience and Determine Keywords – After deciding which campaigns to advertise, think about who you want to advertise those programs to. Choosing keywords is easier once you’ve clearly defined the audience for each campaign.

To determine your keywords, think of the words people will use to search for similar organizations. Be very specific with your choices because one-word keywords and keywords that are generic or too broad aren’t allowed for Google Grant accounts.

3. Draft Ads for Each Ad Group – Once you’ve sorted and planned, it’s time fax list to write the ads. Make sure you include exact keywords from the list you created. Use simple language and a single call to action. Try to grab your searcher’s attention first, then draft a clear message that states your need.

Use the Responsive Ads format to best use the Google Ads algorithm. A responsive ad contains variations in heading and description that Google can mix and match. This ad type allows them to display the match they think the searcher will respond to. Responsive Ads are a great way to increase click-through rates.