We will have to predict the demand for each product based on the behavior of our users and factors such as the weather. We will have to automate purchases based on these predictions, generate marketing campaigns that adapt in real time to the results obtained and to external factors (change in weather, sporting or other events, news, etc.) and, of course, automate the entire order processing and transportation part as much as possible.
Regarding behavioral targeting
Do you think it is gaining more and more importance?
At Brainsins we see an increasingly intensive use
Targeting in our clients, as it allows them to generate personalized experiences based on specific user behaviors.
This is largely due to a greater awareness of the importance of personalising the shopping experience. Being “ customer centric ” is no longer just a marketing message, but more and more companies want to really put the customer at the centre of their Asia Mobile Number List and are starting to offer increasingly personalised experiences.
Regarding smart speakers
Do you think they will be another medium for implementing remarketing ads?
Smart speakers are going to be a great channel for many marketing tactics in the future. However, advertising on this channel is going to be much more subtle than on other channels, since smart speakers and assistants are something much more personal for users and I don’t think it will be seen in such a good light if there is a lot of interference from advertisers.
Customers are already aware
The personalization of the marketing they receive and are often annoyed by remarketing. How can we change this negative perception?
We need to start integrating
All of our clients’ activity and the marketing actions we carry out on them into a CRM and generate actions that come out of that CRM and take into account the flow of communications with them, the number of impacts, Omni-Channel purchasing, etc.
For example, it doesn’t make sense to
Target users with ads for a product they’ve seen all over the Internet if we’re also going to send them a shopping cart recovery email or an SMS. We need to start coordinating all of these actions and determine priorities (if I send you an email, I’ll wait to do web retargeting until the email window of opportunity ends, etc.)
You defend personalization as a state of mind
a value that must be Job Function Library within companies. Could you explain this idea to us?
As you rightly point out, for me personalization must be a state of mind for companies that truly want to be Customer Centric .
Companies that embrace personalization as their mindset don’t need to rely as heavily on technology to deliver personalized experiences. They distill their customer focus into every process they perform and are able to make their customers feel unique at all times.
For me, the paradigm of a company
That integrates this concept as something core to its values is a company as low-tech as a coffee shop: Starbucks.
