This means that The average cart abandonment rate was 69.82%. tend not to complete their purchase online. An important and particularly reliable data if you consider that the research was bas on information acquir from 46 different studies on eCommerce of various types and locations. The lost revenue of eCommerce due to the phenomenon of cart abandonment has been estimat at 18 billion dollars. Is your eCommerce not performing as you would like? Discover business data.
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This means that The sectors in which cart abandonment has the greatest impact A premise is ne: the email list phenomenon of abandon carts concerns both the B2B and B2C segments. Due to a series of characteristics relating to consumers. in addition to the fact that the numbers are still different (to the advantage of the latter). it must be consider that in B2C cart abandonment is much higher. Among the sectors in which there is the greatest incidence.
In first place we find Automotive which in 2021
This means that record the highest abandonment rate globally. equal to 89.11%. In second place is Airline (88.87%). follow by Fashion (88.57%). Among the sectors characteriz by buyers more likely to complete the purchase. however. Food & Beverage stands out with a cart abandonment rate of 61.13%. The reason? In this sector the average amount of purchases is relatively low and Mobile Numbers this pushes the public to limit second thoughts. You might be interest in: “3 other elements that will characterize eCommerce this year” Cart abandonment: mobile vs desktop.