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What is the KFS delivery method of Xiaohongshu?
Question:
Is Mr. Song doing research on Xiaohongshu? Are linkedin abm level 3 outreach strategy there any new ways to advertise? I keep talking about KFS? but I don’t really understand it.
Answer:
KFS is indeed an important way to play Xiaohongshu? but it is definitely not the only way.

KFS is generally a necessary means for brand companies to conduct marketing on Xiaohongshu. K refers to KOL? which can actually be understood more broadly as content? that is? you find KOL or KOC to publish content? or you can even publish content yourself.

F stands for Feeds? which refers to the paid promotion of your published content on Xiaohongshu. That’s right? it’s advertising. The delivery method is either to use the Focus platform (this method is more suitable for enterprises? especially those with a lot of money); or to the affluent but a widely used create French fry heating content? which is more flexible? but the cost performance is definitely not that good.

Stands for Search

On Xiaohongshu? it refers to users who have seen ao lists relevant content and search for content related to your brand? product or service.

KFS is actually the core position of Xiaohongshu’s entire brand promotion.

Of course? KFS is not a simple combination? but has its own methodology.

I think the most important point of KFS is to work backwards from S. The core of the work backwards is that the information you want to spread must be expressed through a “unique” keyword.