Application 1: Retargeting
Retargeting: Advertisers collect the IDs of people who have After I have left various behaviors and traces in their private domains but have not achieved final conversions, and then securely intersect these IDs with the media’s IDs, and then deliver targeted ads to these people on the media.
For example, during a big promotion, advertiser A spent 100 million to divert traffic to his own private domain mini program and obtained 10 million OpenIDs. Then, of these 10 million OpenIDs, 1 million made purchases, and the remaining 9 million did not. So, advertiser A went to Tencent again, securely intersected these 9 million OpenIDs with Tencent Advertising, and then delivered targeted Moments ads to these 9 million people.
Application 2: Look-alike After I have
There is no essential difference from Retargeting, except mastering click to whatsapp ads: setup, event tracking and industry insight that there is one more step, namely the look-alike step. In the above example, advertiser A felt that it was too few people to serve an ad to 9 million people who did not purchase. So he approached Tencent Advertising and said, ” with you, please help me find more people who are similar to the 1 million people who purchased.”
Based on the common
Characteristics of the 1 million people who purchased, and aero leads data Tencent previous order judge amy berman jackson Advertising helped advertiser A find 30 million people who are similar to the 1 million people. Then, advertising was served to these 39 million people (30 million look-alike people, plus 9 million retargeted people).
Application 3: Joint crowd selection based on first-party and second-party data
This is a very interesting application, and it is a relatively high-end application at present. The media may only open this function to some large advertisers. The specific implementation is as follows:
Advertisers encrypt their consumer IDs and the attribute tags corresponding to each ID and upload them to the trusted hardware environment provided by the media.
