- Lack of advanced analytics. Telegram offers limited tools for assessing the effectiveness of advertising.
- High cost: Publishing with well-known authors can cost a lot of money, especially if you want to reach a large audience.
- Slow audience growth. It is more difficult b2b email list to quickly increase the number of subscribers on Telegram compared to other platforms.
However, you can bypass these limitations by using third-party analytics tools. By connecting UTM tags, you can more accurately track where your traffic comes from and adjust your strategy.
What you can’t advertise on Telegram
Telegram advertising restrictions play an important role in maintaining the platform’s security. If you don’t follow the rules, you risk losing your investment Advantages of advertising or even getting blocked. Knowing the restrictions will help you avoid such situations.
Main categories of prohibited content:
- Prohibited Substances and Products: Any advertising of drugs, alcohol, tobacco or weapons is prohibited.
- Financial pyramids. Telegram actively fights fraud, so such campaigns will be blocked.
- Content 18+. The platform prohibits the placement of advertisements containing pornography or scenes of violence.
- Political extremism. Any agitation that incites hatred is prohibited.
Yes, Telegram is a more open jerry smith enterprise account manager ipg public sector platform than all other social networks. However, even here you can get banned or have your account deleted.
Tip: If you are unsure whether your product can be advertised, it is best to consult with the moderators in advance. As a rule, channel owners know what is acceptable to publish and what is not.
Make sure your ads are not misleading. False information can negatively impact not only the effectiveness of your campaign, but also your brand reputation.
How to connect an advertising account in Telegram
The advertising account in the messenger provides many opportunities for business. However, connection requires certain knowledge and skills. It is important to understand how the system works in order to avoid mistakes and use the budget Advantages of advertising as efficiently as possible.
Below we will analyze the step-by-step process of connecting an advertising account and tell you how to prepare everything you need to launch advertising. So, how to launch advertising in Telegram?
On one’s own
Self-registration of an advertising account is a process that requires significant financial investments. To do this, you need to:
Register on the official Telegram advertising platform. Visit the website uae phone number , fill out the form and submit your connection request.
- Make a deposit of two million euros. Yes, that’s not a typo. One million will be used as an advertising budget, and the other will be required as collateral. This deposit will be returned if you spend at least 10 million euros on advertising in a year.
Important: as you understand, this approach is Advantages of advertising only suitable for large companies that can afford to work with large-scale advertising campaigns.
If you don’t have a free budget of two million euros, you can use the services of specialized agencies.
Working through intermediaries: agencies and services
For small companies or entrepreneurs, connecting through partner services is becoming the optimal solution. In 2024-2025, services are provided by platforms such as:
- Aitarget One
- eLama
- Click.ru
Connection cost
The services of intermediaries cost approximately 4,000 euros (about 377,000 rubles). This amount includes:
- Agency commission.
- VAT.
- Minimum advertising budget for TG Ads (1500 EUR).
Feature: funds contributed to the advertising budget can Advantages of advertising be spent at your discretion. For example, you can start with minimal expenses – 5 euros per week, or use the entire amount at once.
Connecting an advertising account via Aitarget One
Let’s look at the registration process using the Aitarget One platform as an example:
- Create an account in the service. Register and confirm your data.
- Provide information about the project. Indicate a link to your Telegram channel or chatbot. Also indicate the language and subject of the channels where you want to place ads.
- Check compliance. Service representatives will check your business to make sure it complies with the Telegram advertising account rules.
- Specify the budget. The minimum amount for launching advertising through an agency is 1500 euros.
- Fill in the details. Enter your company details, Advantages of advertising Taxpayer Identification Number (INN), and select the method for receiving closing documents.
- Assign those responsible. Specify the Telegram accounts of the employees who will be involved in advertising campaigns.
- Ensure safety.
- Enable two-factor authentication for all members of your advertising team.
- Avoid logging in via a shared Telegram profile.
Tip: Make sure to secure your accounts to minimize the risk of fraud. Detail instructions on setting up two-factor authentication can found in Telegram’s help materials.