There is a catch that comes with ads. If you can overcome it, then the sky is the limit. The catch is that people are now exposed to ana day. Why is that a catch? Because everybody is so used to seeing them, so your ad needs to stand out.
If you see 5,000 ants walking together, is one going to stand out to you? Maybe. Probably one is carrying a big leaf all by herself. Or one is walking in the opposite direction of the other ants. There are a few things they could be doing to grab your attention.
Again, an engaged customer is a customer you keep. You must make sure that your business stands out to them when they see your ad. If you see Norfolk Island B2B List video ads, banner ads, pop-ups, search ads, and more every day, the content has to be gripping to work.
However, if they click on your PPC ad and don’t buy anything, you waste your money. Before focusing on the ad’s content, ensure your landing page is golden, and your website is easy to navigate.
Pay-per-click ads are a popular structure
online advertising where you’ll only need to pay a small amount for every click your ad receives. This is excellent if your ad has high conversion rates or if you’re a small business looking for growth with limited cash on hand.
These could be display ads, which are the ads you probably think of the most. These are the ones you see when you’re scrolling through a news article, on the side of a blog, or at the top of a homepage.
Search ads can also fall into the
PPC structure, but they have an added advantage over display ads. They appear ahead of the organic searches on Google, making them the first thing you see.
While it’s true that the top organic result will get the most traffic, Google’s format has changed the look of search ads to be less distinguishable, which is great for skipping the line!
These ads are typically pay-per-view and usually cost between 10 and 30 cents per view. This adds up if your ad has limited engagement or conversion rates, but it can be excellent if you run a business that needs a video format to display your product.
These typically give you between 5 and 30 seconds to make your pitch, often followed up by a display ad after the video ends. If you’re trying to demonstrate a video game, an app on your phone, or a music streaming service, this should be in your ad strategy.
Search Engine Optimization
Now we’re getting into the fun stuff. Okay, for many beginners, this process sounds really intimidating. There are a lot of big words and a lot of technical nonsense that you don’t understand. However, it’s actually really simple, and it’s probably a lot more profitable for your marketing strategy than your ad campaigns when you factor in every dollar spent, and every dollar earned.
SEO is the process of using the proper keywords, structures, links, and more to rank higher on a Google search. Why is this important? It generate Traffic that was sought out and didn’t come from putting an ad in someone’s face.
The top 3 spots on every Google search, whether it’s about cookie recipes or auto repair shops, will get the majority of the traffic from every page on the search combined. Take a second to think about how important that is.
The people who seek out the product or service you offer are most likely to purchase from you if prompted, making it critical that your company appears before them when they seek it out.
The good news is that if you’re a local grocery store, you only have to compete with other local grocery stores, making it much easier to rank at the top when people search for “grocery stores near me.” This could easily be your golden ticket to growth. However, if neglected, it could be your ticket to failure.
Let’s face the facts. Showing up on the first page of Google instead of the third could be the difference between a company sinking or swimming. Here’s what you can do to optimize your content.
Use the right keywords throughout your website, particularly on your blog. Sticking with that last example, a solid keyword that could Mobile Numbers appear in many different searches could be “cruelty-free makeup.” This will be different for every business, but let’s pretend that’s what you sell.
About us, and other pages without making it too unnatural. Then, add it to your blog posts. Aim to put it in your intro, one header, and your conclusion. You can sprinkle it more throughout the article, but that’s a good place to start.
From there, use secondary keywords that could be searched for, like “no animal testing,” “best cruelty-free products,” or “organic makeup,” and scatter them throughout the post.