A strong innovation system builds competitive barriers

A strong innovation system Since its establishment, BRUCK has gradually grown into a global leader and innovator in building

character toys. According to Frost & Sullivan’s data, the company’s GMV in 2023 was 1.80 billion

yuan. If calculat bas on the 2023 GMV, BRUCO will rank third in the global building character toy market with a market share of 6.30%, and will rank first in the Chinese building character toy market with a market share of 30.30%.

It can be foreseen that with this listing, BRUCO malawi email list 100000 contact leads is also expect to embark on a new path of value growth.

The key to BRUCO’s current market position lies in its rich IP resources and outstanding innovation

capabilities, which constitute the company’s core competitive barriers and enable it to successfully stand out in the industry.

The company has successfully launch two of its own IPs

“Broken Blade” and “Heroes Unlimit”. At the same geographic targeting time, the company has also obtain authorization for

about 50 wellknown IPs, including Ultraman, Transformers, Naruto, Pokémon, Minions, Detective

Conan, Saint Seiya, Hatsune Miku, etc.

As of June 30, 2024, BRUKO has a total of 431 SKUs on sale, including 116 SKUs mainly for children

under 6 years old, 295 SKUs mainly for people ag 6 to 16, and 20 SKUs mainly for people ag 16 and

above. The prices of mainstream products range from RMB 9.9 to RMB 399.

As a result, BRUCO has met the nes of different consumers

Attract a wide range of fans, and achiev high add value of its products through effective IP commercialization.

This is inseparable from the BRUKU innovation system trust review form bas on its extensive patent layout,

including a standardiz system for product design, R&D and production, a selfcontain product system, and a consumer ecosystem, which helps the company create an innovative building roleplaying toy category that is both standardiz and personaliz A strong innovation system.

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