The media conducts secure interactions with Based on  these IDs.
After the intersection, the media can match the IDs, and upload the attribute data of the media end corresponding to these IDs to the hardware environment.
At this point, this hardware environment, that is, the data security island, collects the intersection ID, as well as the advertiser’s first-party attribute label and the media’s second-party attribute label corresponding to each ID.

Based on these IDs Based on

And attribute tags, as well as this trusted hardware environment, the media provides advertisers with an interface for selecting groups of people. In this interface, advertisers select groups of people based on the attribute tags of one or two parties according to whatsapp marketing: complete guide for businesses (2025) their own needs. For example, advertiser A matched 10 million people with the media through secure communication. For these 10 million people, the advertiser’s own labels are shopping data and interactive behavior data in the private domain within the past year. On the media side, the social attributes and interest data of these 10 million people are available.  solution, advertiser A can select 20-30 year-old girls in first-tier cities who have purchased a certain type of product in the past 3 months and whose interest is traveling.

After the selection

The media will place advertisements based on the ID obtained from the selection results, or make other marketing contacts according to the requirements of advertiser A. Alternatively, advertisers can first select the groups based on their own first-party data tags, and then openai said the models can even see what the second-party attributes of these groups are. This will give them a better insight into their own consumers. For example, advertiser A selects the and aero leads data people who have purchased a certain type of product within 3 months based on its own first-party data, and then asks the media to profile them on this interface. The media will provide a statistical report on the second-party attributes of these people.