This is very important because KFS is ultimately implemented on Regardless of S. I also emphasize S in the ASP model. S represents a strong interest and is very likely to lead to purchases. And one of the important carriers of S in the ASP model is Xiaohongshu.

Therefore? for Xiaohongshu marketing? a very core indicator is the “return search rate”? which is the proportion of searches for related keywords after reading content related to you.

Therefore? you must emphasize your Regardless of

Unique” keywords when disseminating content!

Then in the K stage? create content that contains this evaboot does 2 things keyword? whether you do it yourself or find KOLs or KOCs to do it. The strategy here is quite specific? so I won’t go into detail here. To put it simply? if you have a lot of money (budget)? you can do a pyramid model (top KOLs? KOLs? KOCs? and amateurs buy in sequence? and the number of categories increases as you go down the hierarchy)? and if you have less money? you can do the middle and lower a dichotomy in the adoption levels? or do a lot of KOCs and amateurs. Of course? this strategy is just a general strategy? and you need to make adjustments based on your product and stage? so I won’t go into details.

The core of the

K stage is the quantity of content. Xiaohongshu is a ao lists mass platform? and it is definitely not enough to cover only a small number of KOLs.  a budget or not? the quantity of content is important. You can’t always think about creating multiple hits at once? but you have to slowly “raise” a hit from multiple contents.

This “feeding” can be done slowly or quickly. How to speed it up? That is through “F”? which stands for Feeds. This is the value of F.