Recent data application trends of the three major mainstream  This article  platforms
This article organizes the popular essence of the “Marketing and Operation New Bonus” knowledge planet, and shares the following content from the perspective of recent data application trends on mainstream platforms . Welcome to join the knowledge planet for in-depth exchanges (scan the QR code at the end of the article to join) :
01. Taotian Ecological Data Trends

02. WeChat Ecosystem Data Trends This article

03. Social media platform: What is the european union plans “countermeasures” the KFS distribution method of Xiaohongshu?

04. Trends in data application of marketing technology tools

01 Taotian Ecological Data Trends
1) E-commerce platforms further tighten consumer data
An article published some time ago: “E-commerce platforms further tighten consumer data, how should brand merchants respond” was requested to be deleted by A Li because the reason was that the article said that a third party had the secret key to decrypt Tianmiao’s encrypted order data was “sensational.”

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2) Tmall no longer gives openings

Tmall no longer provides a loophole, including ao lists ISV third parties (encrypted text cannot be decrypted). If you want to get Tmall’s member data, you must first have the member in your own CRM. Therefore, your own member private domain is more important. There are three other information points:

Member mobile phone numbers have long been undocumented, but a few leading brands have temporarily given the green light (such as Shuyun);
The platform issued a notice in 2022 that all ERP suppliers should complete rectification within one year. The delay until this year is already a concession for merchants.
The OMS interface has been whitelisted since 2019