As with the previous two segment types? Segmenting populations  this is available for all campaign types except Hotel campaigns.

Life Event Segmentation

This segmentation method groups people according to life milestones that have occurred or are currently occurring? such as marriage? college graduation? or pet ownership.

Life event segmentation can be helpful if your product or service is designed to solve problems related to specific life situations? or if you believe people are more likely to interact with your business under certain circumstances.

For example? you could target ads for your catering company or travel agency to people who are getting married? or remind people who are about to graduate that you deal in professional clothing.

Unlike the previous segment Segmenting populations

Targeting methods? lifestyle audience segment targeting us imposes tariffs of up to 34% on some countries? including china and the eu is only available for ad campaigns on the Google Display Network.

If you have a sophisticated CRM system or a long history of working with Google Ads and have a wealth of data? then this category will be useful for you. It involves segmenting users who have interacted with your business in some way? or other users that Google considers to be similar to these users. These audience targeting options are available for all types of Google campaigns.
Website? App? Youtube Channel Visitors

This one is pretty self-explanatory. Anyone who has interacted with your website? app? or YouTube channel falls into this category. If retargeting is something you want to pursue? this segment is definitely for you.

Customer Match Segmentation

If you have a CRM system? you can upload ao lists customer data from that system into your Google Ads account and use it as audience segments. This is especially valuable if a large number of your customers are acquired from sources that are not aligned with Google? such as Meta? TikTok? or offline methods.