WooCommerce 2024 in Numbers
The “Metorik Insights for WooCommerce 2024” report provides comprehensive data and analysis for WooCommerce stores worldwide. WooCommerce has been enabling millions of businesses to sell online for over a decade, giving store owners complete control over their data and the ability to customize every element of their store. In 2023, at least $50 billion in GMV will pass through WooCommerce stores.
Key Statistics
In this section of the report, we take a look at the most important statistics for WooCommerce stores:
- Subscriptions: 28% of stores use subscription orders.
- Costs: 32% of stores track their costs and profits using Metorik.
- Average age of stores: 4 years (1,539 days).
- Globalization: 18% of stores sell in multiple currencies.
WordPress, WooCommerce and PHP versions
Keeping your software up honduras phone number list to date is crucial to your stores’ security and performance:
- WordPress: 41% of stores use version 6.5.
- WooCommerce: The most popular versions are 8.9 (19%) and 8.8 (14%).
- PHP: 45% of stores use version 7.4.
Popular Themes and Plugins
Choosing the right themes and plugins is crucial to your store’s functionality:
- Themes: The most popular are Flatsome (16%), Elementor (10%) and Astra (7.5%).
- WooCommerce plugins: The this was exactly my wish most commonly used are Stripe Gateway (48%), Facebook for Woo (33%), and PayPal Payments (28%).
- Other Plugins: Yoast SEO (49%), Elementor (40%) and Advanced Custom Fields (34%).
Order Analysis
Orders are a key part of any WooCommerce store. The report analyzes Average Order uae cell number Values (AOV) and the time it takes to reach various milestones:
- Average Order Value (AOV): $122.
- Highest AOV: On weekdays, especially on Thursday ($130).
- Time to reach 1000 orders: Average 172 days.
Customers
Understanding your customers is key to eCommerce growth. The report analyzes orders from new and returning customers, as well as the devices they use:
- New vs. Returning Customers: Returning customers tend to spend more.
- Devices: 62% of orders are placed from mobile devices, but the AOV on desktop is significantly higher ($151) than on mobile ($85).
Abandoned Baskets
The report analyzes the value of abandoned carts and the effectiveness of their recovery:
- Average abandoned cart value: $156.
Globalization
E-commerce is becoming increasingly global. Selling in different currencies and offering different payment methods can significantly increase AOV:
- Average number of countries sold: 3.
- Average number of currencies: 2.8.
- AOV for orders in non-default currencies: $100 (vs. $79 in default currency).
Metorik Use Cases
Metorik powers various WooCommerce stores, helping them with analytics, email automation, and customer segmentation. Success stories include Scratch (a subscription dog food store), Output (music production), and Beaver Builder (a WordPress site builder).
