franchise in Rome, Ciampino and Milan
Building on his previous experience in franchising, David has built a management system for his OroEtic that allows him to constantly monitor all marketing activities.

David has therefore structured his shop with very clear objectives, with a defined and recognisable format characterised by:

Highly computerized;
Targeted marketing;
Financial plan to keep investments under control;
Training for your employees.
David’s project also has a strong differentiating lever , which is evident from the name of his shop: OroEtic . The ethics linked to buying and selling gold is his strong point, the reason that pushes people to enter his shop, instead of that of the competition: David’s goal is to give the right value and the right price to his customers’ gold, with maximum transparency.

“The results obtained by OroEtic’s marketing led me to ask to create a franchise , because there were several people who wanted to invest in this sector.

It was a convenient option for everyone, since OroEtic already had its own marketing system attached. From here, I also created a system with procedures for reception, for the technical part. But one of the most important features is the brand itself: with OroEtic I give my franchisees all the necessary technical training and marketing that brings customers to my store and not to another gold buyer.