Did you know that Google offers grants that provide eligible nonprofits with $10,000 in free advertising every month?

It’s true! With Google Ad Grants, nonprofit organizations like yours receive a monthly grant of $10,000 to spend on Google ads. These funds can boost traffic to your nonprofit website and increase donations when used effectively.

To help you make the most of this opportunity, we’ve created this guide to tell you everything you need to know about the Google Ad Grants program.

What are Google Ad Grants?

The Google Ad Grants program gives america phone number list select 501(C)(3) nonprofits $10,000 in monthly ad credits to create and host advertising campaigns on Google. These free ads allow organizations to boost their online presence, raise awareness, attract donors, and recruit new volunteers.

If your nonprofit has a website, the Google Ad Grant is one of the most powerful and cost-effective marketing resources available. The grant money is used to bid on relevant keywords used in ads to promote your organization.

What are the benefits of Google Ad Grants?

Google Ad Grants allow all nonprofits, even those with limited reduction of development costs budgets, to place ads and compete for attention on search engine results pages (SERPS). Here are some additional benefits:

• Free advertising – Qualifying nonprofits are automatically given an advertising budget of $10,000 each month.
• Increased awareness – By setting up targeted ads for your most important issues and ad campaigns, you can boost awareness and attract more potential donors and volunteers when your ad comes up first in their search results.
• Track campaign progress – Each ad campaign you set up in your Google Ad Grants account can be separately monitored, tracked, and improved. You can use this data to refine your ads and boost SEO.

Who is eligible for Google Ad Grants?

Since the main requirement for the Google Ad Grant is to have a valid charitable status in the country you’re applying from, most 501(C)(3) nonprofit organizations are eligible. You also must be registered with Google for Nonprofits and TechSoup and agree to follow the Program Policies.

Your organization also needs a functional website that meets the Website Policy requirements:

• The organization must own the website’s domain.
• You need a high-quality website that provides a good user experience.
• You can sell things on your website as a fundraiser, but the website’s fax list primary purpose can’t be for commercial activity.

Unfortunately, not all organizations are eligible for Google Grants. These include:

• Hospitals or healthcare organizations
• Government organizations
• Schools or educations institutions (there are separate programs for education)