Finally, we have some extremely effective SaaS marketing strategies to help you skyrocket your growth.

These types of campaigns work exceptionally well and are a different twist on traditional B2B sales.

The good news is that most of these strategies are incredibly easy to launch and only require a small amount of effort to continue promoting them.

They simply show how working with your platform can improve the specific pain points of your target audience.

Without further ado, here are our seven favorite strategies to help you boost your SaaS!

1. Offer a free demo or trial period

SaaS customers want to know that their investment in your product is worth it.

However, most decision makers aren’t completely asia mobile number list sure their features are what they need until they try them out.

This creates an interesting balance between giving in and offering access to the platform for free, putting basic features in the hands of the user, which then encourages them to pay for a paid version.

This is where offering a free demo or trial period becomes a great marketing strategy for SaaS.

Not only do you have the opportunity to collect information and convert a visitor into a lead, but you also have the ability to show the value of your product over a set period of time.

The best part about this type of marketing strategy? There is relatively no barrier to entry for most customers.

If they feel that your SaaS is a valuable asset to their organization, then there is no reason not to sign up for the paid version at the end of the trial period.

Compared to other industries, this method really works in your favor.

2. Offer referral bonuses top-7-saas-marketing

Consider offering referral bonuses rich olson information technology & communications director when your subscribers help another organization join as a paid member.

This is another great SaaS marketing strategy that is very simple to implement and doesn’t cost a business too much of their budget.

We really like this idea for the simple fact that it works for almost any SaaS marketing model.

Whether your product is a platform for churches or helping boutique hotels rent more rooms, chances are your subscriber is talking to someone else in their industry.

A small referral bonus is nothing compared to the value of word-of-mouth marketing you get, plus it ensures that satisfied customers will go out of their way to tell others about your service.

You can also take this a step further by creating an affiliate marketing program .

This is where an influencer or blogger receives a small bonus for every paying customer they receive through a coded referral link.

In certain niches, this can be a very powerful way to grow brand awareness and increase your marketing power with minimal effort.

3. Use Content Marketing top-7-saas-marketing

Knowledge is power. When it comes italy numbers to marketing for SaaS, spreading information that is important to your niche or industry is a great way to position your company as a specialist.

That’s why a coherent Content Marketing strategy is so important for your business.

How do you do this? Well, think about all the topics your target customer might research online.

Then, write keyword-optimized articles and blogs on these topics.

Be as descriptive as you can to really convey that your company understands their needs in a meaningful and honest way.

After all, you want to position your SaaS brand and service as industry specialists . Finally, publish the blogs and articles online.

Please note that this may be part of a guest posting opportunity or on your own website.

If you wish, you can direct paid social media and Google Ads to the article to help improve traction.

Our team loves this strategy because it fits many purposes.

Not only are you improving your search rankings by creating engaging content, but doing so regularly can really bring your SaaS a steady stream of organic traffic in the long run.

4. Consider Outbound Marketing top-7-saas-marketing

One of the big problems with Digital Marketing is that sometimes companies forget that they can also do Outbound Marketing .

This is especially true if your SaaS is particularly high-cost or geared toward an enterprise-level clientele.

In that case, decision makers will be much higher up the organizational ladder of the company that is valued as a target customer.

This is where having a dedicated sales team ready to reach out and get in touch is much more fruitful.

However, this doesn’t mean you should neglect your website or other brand awareness marketing associated with your overall branding campaign .

A good landing page with tons of information can be a great sales tool for your team to guide potential customers in the right direction.

And overall brand recognition makes the path much easier for those cold calls and emails that are necessary to get in touch with decision makers.

The real secret to this is knowing whether your product is something aimed at a small or medium-sized business that doesn’t have a long chain of command or if it’s a large corporation with multiple decision makers and a lengthy approval process.

Tailor your approach to your particular industry and the price of the service you offer.

5. Focus on user education and assistance top-7-saas-marketing

As you can see, this SaaS marketing strategy is more about good customer service than trying to sell.

However, ensuring your users have access to proper training and support during your trial period is an ideal strategy for converting them into paying customers.

For example, let’s say you have a large knowledge base with tons of professional videos on how to use your platform.

Make sure to send reminder emails to your trial or demo users during your free period to try to get them to follow through and sign up.

While you’re at it, include this great information to help them use the product more comprehensively and reduce the overall learning curve.

It has long been known that product support is one of the key factors why a company or individual invests in SaaS.

So you want to use this to push your advantage as much as possible by putting it all into the testing period.

Don’t feel like you’re bombarding the customer with information, as they’d rather be over-informed about a product than left in the dark.