Characteristics : This customer makes decisions based on emotions and personal values. They highly value the emotional connection they may have with a brand or product, and are often influenced by how they feel about the image and values it projects. They tend to prefer brands that share their beliefs, lifestyle or identity.
How to deal with it : You need to create a strong emotional connection through communication and branding. Make sure the message is aligned with this customer’s values. Use testimonials, stories, or success stories that show how your product has positively impacted other customers’ lives. Use strategies like storytelling to generate a strong emotional relationship and build long-term loyalty.
Technical or informed client
Characteristics : This customer has a deep understanding of the product or service they are looking for. Their decision-making is guided by technical criteria, specific expectations and a detailed understanding of the sector. They usually do research before buying and have a very clear vision of what they want.
How to handle it : It’s essential to provide country email list them with thorough technical details and accurately answer their questions. This customer will value transparent, straightforward communication that provides them with the information they need to make a decision. Make sure that both your content and your sales team are trained to handle complex technical stage 3. operation of algorithms questions. Don’t hesitate to share technical comparisons or advanced features that differentiate your product from the competition.
Price-oriented customer
Characteristics : The price-oriented customer prioritizes getting the best deal possible and tends to be very cost-sensitive. They are generally more willing to sacrifice certain features or quality if it means getting a lower price.
How to deal with it : Offer competitive pricing, promotions, discounts or bundles that make the proposition more attractive. However, it is important that you also highlight the added value of your product, so that the customer does not only italy numbers see price as the only differentiating factor. Explain how your product offers more for its price compared to the alternatives, whether in terms of durability, after-sales support or warranties. Providing transparent pricing options with different levels of service can also help capture this customer.
High value customer (premium)
Characteristics : This customer is looking for high-quality products or services and is willing to pay for them. They are less interested in price, but rather in the details and experience surrounding the purchase. They value exclusivity and expect personalized treatment and additional benefits.
How to Treat Them : To serve this customer, it’s essential to offer a premium experience and personalization at every step of the process. From customer service to the product or service itself, everything should reflect quality and care. Offer customization options, exclusive services, or preferential attention. Additional benefits, such as special after-sales care, early access to new products, or VIP memberships, can make this customer feel valued and unique.
The type of business customers approach also plays a crucial role in their behavior and expectations during the purchasing process.
B2C customers typically look for solutions for personal use, while B2B customers make decisions based on efficiency and return on investment for their company.
Understanding these differences allows you to adjust marketing and sales strategies for each case.
