Creating an advertising account in VK is the first step to launching promotion. It provides access to all advertising tools, including analytics, budget management, and creating retargeting campaigns. The registration process is not industry email list complicated, but it is important to complete it correctly to immediately gain access to all the functions. We will give you step-by-step instructions without fluff, so that you can quickly figure out what to do.
Steps to create an account
1. Go to the VK Ads advertising section : in the main menu, select the “Advertising” tab or use the direct addressvk. Click on the “Advertising account” button.
2. Setup : in accordance with the new requirements, you need to fill in the legal information in the “Settings” section, as advertisers are required to transfer data to RKN.
3. Create your first campaign:
- Click Create Campaign.
- Determine the goal of promotion (for example, increasing site visits or collecting applications).
- Select your ad format: feed post, carousel, or external site.
4. Setting up an ad:
- Please provide a title and description.
- Add an image or video. There are certain goncalo andrade customer success manager requirements for creatives, such as format (JPEG, PNG) and dimensions.
- Fill in the link to the resource being promote.
- Set the category.
5. Saving data : check the entered information and click “Save”. At this stage, you can postpone replenishing the budget and sending the ad for moderation.
Advertising account sections:
- Campaigns. Active and archived campaigns are located here. You can edit parameters, duplicate ads and manage statuses.
- Budget. Control your expenses, top up your account and analyze your transaction history.
- Statistics: Interactive charts help you evaluate an advertising account campaign performance. Data can be exported for in-depth analysis.
- Retargeting. Manage your saved audience: upload customer bases, create look-alike segments to find new customers.
- Settings: Assign roles: Administrators manage all aspects of advertising, while observers only view statistics.
What is important to consider before advertising on VK
- To register you will need an active VKontakte page.
- If you already have a community, it can be used as a source of audience for advertising.
- All data in the advertising account is synchronized between devices, which allows you to easily manage campaigns from any gadget.
- Providing legal information is mandatory.
Selecting a goal, payment model and format
In the VKontakte advertising account, you need to select the goal, payment model and ad format. These are the key parameters that affect uae phone number reach, cost an advertising account and conversion.
Goals. VKontakte offers several options:
- Impressions and conversions – to increase site visits or more ad impressions.
- VKontakte engagement – to achieve specific actions, such as joining a community, registering for an event, subscribing to a newsletter, etc.
- Conversions – here we strive to ensure maximum conversion on the site or application.
The choice of objective depends on your goals. For example, if you want to promote an online course, the “Conversions” objective would be preferable.
Payment models . The most popular models are CPC (cost-per-click) and CPM (cost-per-mille). CPC is suitable if you want to pay only for clicks, and CPM is for those who want to reach a wide audience.
Ad formats . VKontakte offers several formats depending on the chosen goal:
The carousel allows you to show several products an advertising account and benefits in the search results at once. A post with a button helps to immediately stimulate the audience to take a target action, advertising a personal page is more suitable for developing a personal brand or advertising the services of a specific person.
Experiment with formats and payment models to see what works best for your audience.
