Advertising on VKontakte is a powerful tool for attracting customers and increasing sales. Targeting on VK became especially relevant after another well-known social network with photos and reels became unavailable for launching advertising from Russia. If VK was an excellent platform for targeted advertising before, now the social network has . Instructions for Business only become better, as user activity has increased job function email database significantly. VKontakte is suitable for both large brands and small businesses due to its accessibility, flexible settings and detailed targeting.

To effectively use the advertising account, you need to know the specifics of the platform and the right approach to setting up a campaign.

Target audience analysis

Before launching an advertisement, it is important to understand who your client is. This is a key stage that affects the effectiveness of the promotion. An advertising campaign will only be successful if you are addressing the right audience.

Step one. It’s worth starting with studying data about . Instructions for Business your current customer base. Use internal jacqueline harrris project manager analytical tools: CRM data, sales reports, or website statistics. Find out the main characteristics of your audience: age, gender, geography, interests, and income level.

Step two. Now we need to divide this audience into small segments to launch on narrower segments. Of course, you can launch advertising head-on, specifying only “women 20-60 years old, Moscow”, but this will be unproductive.

For example, if you sell sportswear, target segments such as professional athletes, fitness enthusiasts, or people who buy activewear.

Another useful method is to create customer portraits, so-called avatars. A customer avatar is a generalized image of your buyer, including demographic data, habits, interests, and motivation. Example: “Anna, 29, lives in Moscow, practices yoga, is actively interested in a healthy lifestyle, works in the creative sector.”

You can also use VKontakte’s analytical tools, such as group statistics. It allows you to learn more about the subscribers of your communities or competitors. For example, if you see that most of your subscribers are men aged 25–34 from large cities, this should be a guideline when setting up targeting.

Remember, the better you know your audience, the more accurately you can “catch” it with advertising. This reduces the cost of a lead and . Instructions for Business increases conversion. It is especially important to consider the results of previous targeting “runs” to better understand what works and what does not.

How to parse audience

Audience parsing allows you to collect accurate data about target users. This is a powerful tool for advertisers, helping to save budget and uae phone number attract relevant customers. This is exactly the advantage that VK Advertising gives – the ability to target a pre-parsed list of pages.

There are several ways to parse on VKontakte:

1. Manual parsing. You analyze members of competitors’ communities, users who like and comment on their publications. This is more of an option for the desperate than a serious way to collect a database. It is suitable only for a super-narrow and already known audience.
2. Using parsers. Parsers are special programs or services, such as . They automatically collect information about users based on specified parameters, such as activity in groups or likes under posts. Any targetologist must use these parsers, because without them it is impossible to qualitatively collect the necessary base.

The parsing process begins with selecting sources: groups, events, or pages similar to your topic. For example, if you are promoting cooking courses, select communities related to recipes or cooking. After that, set the parameters: age, region, interests. The parser will collect a list of users that match these criteria.

The parsing result can be used to set up targeted advertising. For example, you can upload the collected IDs to your advertising account and launch a campaign targeting only these people.

However, it is important to remember about ethics: scraping should only be used within the framework of legal methods so as not to violate the platform’s policies.

What you need to do before launching advertising on VKontakte

Launching an ad requires preparation to minimize mistakes and achieve maximum results. To make it clear, we can use the metaphor of an offline store: before inviting people to visit it, you need to do repairs, arrange furniture, place goods on display, and assign workers to the cash register and departments. If all this is not done, people will simply not be interested and will go on about their business. Accordingly, we need to prepare a page to which we are going to attract traffic.

Let’s look at the key stages.

1. Creating a business account. If you don’t have a community on VKontakte yet, create one. This could be a group or a public page where you will publish news, promotions and other materials for your clients. If you are going to attract traffic not to a business account, but directly to the site, then it also needs to be put in order: make sure that it has a clear USP, call-to-action, and that the site itself works properly.
2. Filling with content. Before you launch advertising. Instructions for Business make sure that your community is attractively designed. Upload a high-quality image for the avatar and cover, write an informative description, add contacts. Place at least 5-10 posts so that a new visitor does not see a blank page.

Setting up analytics.

Connect analytics tools such as Yandex Metrica or Google Analytics to track advertising performance. This will help you understand which campaigns work best.

1. Prepare creatives. Create several versions of ads. Test different texts, images, and videos. For example, one creative can focus on a discount, another on solving a customer problem.
2. Setting a budget: Decide how much money you are willing to spend on advertising. For beginner advertisers, it is recommended to test campaigns with a minimum budget to see which strategy works best.

This approach allows you to avoid typical mistakes when advertising brings traffic to an unprepared page or is launched without analysis.

Advice: put yourself in the shoes of the target audience. Instructions for Business think about what the potential buyer is interested in first.