In October 2020, Google launch the new version of Google Analytics, call Google Analytics 4 (GA4), the evolv version of Google Analytics Universal . The new tool for web analysis provides complete and accurate metrics and reports on user interactions with companies’ websites and applications.
Prictive analysis, event-bas data recording, integration with other platforms such as Firebase and Salesforce Marketing Cloud, integration of analytics from various platforms, comprehensive monitoring of users throughout the entire consumer journey, are just some of the outstanding features of the great evolution of Google Analytics 4.
In this article we will analyze the new tool, its benefits and potential.
What is Google Analytics 4?
Google Analytics is the new, fully evolv version with new measurements and data that help marketers monitor the results of the strategies implement.
Analysis of websites, networks, blogs and now also applications, all at the same time, improv functions, exhaustive reports and prictive data are the new offerings that Google Analytics provides for those who decide to keep track of their websites and applications.
The differences between Google Analytics and GA4 are numerous, we will summarize those that are consider very important to take into account:
Metrics: Google Analytics tonga email list 26,869 contact leads relies on data about sessions within which interactions occur that are not record, while GA4 records data about events. This way of obtaining accurate data provides detail information about customer interactions with our site or application, so the analysis will be more complete and decision making more effective.
Prictive metrics: Using artificial intelligence, specifically machine learning technology, you can provide prictive insights into potential user behaviors. It records data to determine the likelihood of purchase, likelihood of churn, and revenue priction.
Differences with Google Analytics
Improv metrics: While Universal Analytics was able to measure bounce rate, page views, downloads, video seo & sem seo optimization: how to improve positioning and traffic effectively views, and site searches, these features have What is Google been enhanc to gain more insight into user behaviors.
For example, knowing what percentage of videos are play, what type of document or file is download, and also adding a record of scrolling within the site.
Reports: The reports have been completely reorganiz and are now available in GA4 in an intuitive and useful way, since the china lists reports correspond to the conversion funnel, then there are reports on acquisition, interaction, monetization, and customer retention.
It also provides detail information on user demographics, the technologies they use to interact with the site, reports on games and on Firebase to monitor the status of applications.
Cross-domain reporting: In Google Analytics Universal, data is process bas on the ID of the device from which people enter the company’s site.