Facebook held its annual developer conference this week, F8. At this edition, Mark Zuckerberg and his team announced drastic changes that will redesign the platform and give it a new focus: privacy, messaging and groups of friends . How will all these changes affect advertisers? In this article we tell you all the news.
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Facebook completely redesigns itself
One of the most notable new features that Facebook announced at the Middle East Mobile Number List was the complete redesign of its user interface.
The social network’s website
Will have a new look, whiter and with more space between elements. So many things have changed that even the Facebook logo is new. But, without a doubt, the most groundbreaking aspect of the new design is that stories, events and groups take on much more importance , to the detriment of the well-known News Feed.
Facebook new design 2019
Mark Zuckerberg’s company had previously explained that they wanted to reduce the weight of the News Feed , its “timeline” of posts from friends, pages and brands. In recent years we have seen how Facebook has been reducing the weight of posts as such, first prioritizing videos and then Stories.
With the new redesign
the trend is confirmed: Stories have their own very prominent space at the top, while the contacts and groups bar is larger than ever. Posts are still there, but they take up a smaller space. It is very likely that advertisers and brands will have to focus their campaigns on Stories, or even through chatbots , available in the contacts bar.
Facebook’s new design, known internally as
“FB5,” is now available on mobile devices through its iOS and Android apps, while the web version will arrive in the coming months.
Facebook Messenger Lead generation
Facebook Messenger and WhatsApp: more options for businesses
Facebook’s instant messaging platform will also receive several changes Country Wise Email Marketing Library this year.
First, it will be redesigned from scratch, making it faster and lighter.
Second,
It will be available on MacOS and Windows computers. And third, it will incorporate new features, such as the option to watch videos from creators and brands simultaneously with friends.
