What it is and what are the advantages for companies
Influencer Marketing is a set of activities that involve the participation of a testimonial, a blogger, a digital creator or […]
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2025
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The evolution of the Marketing Mix in the digital era
The Marketing Mix is not just about “promotion” . It all starts much earlier: from defining your brand identity, the
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what it means and why a data-driven approach
Having a data-driven approach in business means tapping into the treasure trove of Big Data and using data effectively in
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Why companies should develop emotional intelligence
Daniel Goleman is a psychologist, but he is also one of the most famous authors on strategic management. His concept
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What it is how it works and areas of application
This is a technology that uses the screens of mobile devices, wearables, vehicle mirrors and interactive displays to add information
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what it is how to do it advantages and examples for companies
This approach enables business leaders to make informed strategic decisions . It is essential to carefully assess potential opportunities and
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what it is and why you should apply it in your company
The dynamic and continuous process of monitoring performance and adjusting actions to ensure desired business outcomes is called management control
Digital marketing
how to use 5 key practices
A good marketing strategy cannot be guided by “assumptions”. Professionals and companies must have real information to define the best way to
Digital marketing
Discover what marketing myopia is and how to avoid it so that your company has the right vision
Quick Answer: When designing a marketing strategy , do you think most about: a) the characteristics of the product or service you want
Digital marketing
Now understand what it means to have a negative ROI
If you don’t know what negative ROI is, in this text you will be able to understand everything about this
Digital marketing
What are the main tools for collecting data?
Data collection is a job that can only be done with the support of specialized tools . From the simplest and
Digital marketing
Detecting public actions and satisfaction
The public will interact with sponsored posts and links, browse websites and e-commerce sites, request services, and more. Each of
